Fresh content attracts search crawlers and boosts search visibility while giving you something valuable to share with your audience, so it’s a win-win for your marketing strategies. This was a system designed to better ensure high-quality and original content was appearing in our search results. Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015. Our experienced SEO team can guide you through everything from keyword research and SEO strategy to redirects and site architecture.
- We deliver compelling digital experiences to drive brands forward, engage target audiences, and drive results.
- Do these websites rank highly because they have better back-end infrastructure than other sites?
- Having a privacy policy and terms of use pages also provide relevant trust signals.
- It’s about leaving no stone unturned to make your local business easily discoverable and trustworthy.
- The number of tweets a given URL or domain will influence rankings in Google so having a robust Twitter strategy is important.
Keyword in the URL
Having links from sites that have been identified as a “Bad Neighbourhood” by Google will hurt your site. A link from a page that has hundreds of links to other sites is worth BHS Links a lot less than a link from a page that only has a few links to other sites. These tags are essential to maintain the integrity of your own link profile and follow SEO best practices.
Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. The good news is that not all of the 200+ ranking factors are equal. As you plan your SEO strategy, pay special attention to these 12 factors that impact rankings the most. Our ranking systems consider the words in domain names as one of many factors to determine if content is relevant to a search.
YouTube SEO: The Ultimate Guide to More Views in 2024
On-page SEO tells them what your site is about and demonstrates the value you provide to visitors. The drive for originality should permeate every piece of content you produce, from blog posts and articles to videos and infographics. It involves a deep dive into topics, providing in-depth analysis, personal anecdotes, or data-driven insights that contribute something new to the conversation. Content originality is paramount in the vast digital landscape, where the uniqueness and authenticity of your content can set you apart from the competition.
Domains that have a low click-through rate across their pages will have less visibility. Pages that get a low click-through rate in search results will drop from the first page. A site that gets a lot of direct traffic is deemed to be of higher quality than a site that doesn’t get much direct traffic.