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Casino loyalty schemes have changed the way players engage with gaming locations. Originally designed to recognize repeated guests, these schemes have progressed into complex systems that improve customer commitment and contentment. According to a 2023 study by the American Gaming Council, nearly 75% of casino patrons engage in some type of loyalty program, highlighting their

He previously worked as a Digital Sports Reporter and Head of Live Blogs/Events at the Daily Express and Daily Star, covering football, cricket, snooker, F1 and horse racing. Our dedicated online casino experts work tirelessly to ensure we provide the best online casino and sportsbook reviews. We follow strict criteria which allow us to rank

Artificial intelligence (AI) is changing the casino field by enhancing operational efficiency and improving customer interactions. In 2023, a document by Deloitte emphasized that AI technologies could boost revenue by up to 25% for casinos that effectively utilize them. AI is used for various uses, including customer service assistants, tailored marketing, and fraud recognition. One

Slot providers are all in on this trend, crafting their games in HTML5 to make sure they run smoothly, whether you’re on a desktop or tapping away on your phone. Some are even stepping up their game — like 4ThePlayer with their Big Reel Portrait Mode, a functionality that pushes screen usage in portrait mode

With the huge number of online slot machines of all kinds available, there is no single slot that is best for everyone. It is best to try some popular titles which you can see at the top of our list of free slots and see what you like. Most modern online slots are designed to