And when people land on their BHS Links articles, they become aware of Calm’s meditation app. It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well. Backlinks (or inbound links, incoming links) are links from a page on one website to another.
Most people only focus on keywords but that’s not what you want to do. Instead of looking at what people are typing in, you should be trying to identify what they’re searching for. Higher search volume means more potential traffic to your website, but high volume keywords can often be more competitive as well as more broadly targeted. On the other side is page authority, which has to do with the authoritativeness of a single page on your site.
How To Check Your Core Web Vitals
Users expect to find links to these crucial pages in your footer, so including them is a good start. They lead to a bad user experience and break the flow of link juice, which could affect how well your pages rank in the search results. These links help build authority which affects your rankings since link juice is passed from the linking page. Link farming, for example, when groups of websites link to each other to boost their backlink counts, was one of those strategies. An influx of article distribution sites also appeared, where different variations of the same article would be posted, with the sole purpose of building links.
Yoast SEO Alternative: Rank Math
This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. In contrast, Qwoted helps you gain media attention with PR campaigns. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.
- You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page.
- Ahrefs has been the number one tool in our SEO tool belt for many years.
- In other words, you can help yourself by sharing content from third parties that have taken the time to link to you.
- If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search.
- Enter a broad starting term related to your business, choose your country, and click “Search.”
- There are plugins you can use to translate your content and translation services such as Weglot.
As we talk about SEO and how it works, it’s also important to understand how search engines work and how they determine what to rank. According to SemRush, “In English, worldwide, 88% of searches on desktop are on Google. When you’re first getting started in the world of SEO, content marketing, and inbound marketing, it can be difficult to distinguish between these strategies. While they all involve some content creation and keyword research, they are distinct concepts that build upon each other. On-page SEO refers to actions you conduct on your website to improve its ranking.
